Theme and Guidelines

Safe mobility in Melbourne

Melbourne’s population is continuing to grow. With a global reputation for culture, business and tourism, it was Victoria’s fastest growing municipality in the 2016 census.

But the experience for people travelling in and around the city remains a challenge. We want to make sure that the people and places of Melbourne foster safe mobility and better address the needs of all our residents, workers and visitors who travel through the city.

Emerging technologies are helping people on their journey through the city. But, we think that more can be done to make Melbourne – and cities generally – safer to navigate.


Competition Guidelines

Competition submissions need to:

  1. fall into one of the two solution categories - A or B; and
  2. address one or more of the four opportunity areas

Solution Categories:

A. Perception of safety: enhance the provision of information to help people feel confident, safe and secure while travelling through the city

Your solution should use open data to provide an information-based response to the problem areas regularly encountered by the community. For instance, it can:

  • Provide information to help plan safe journeys, navigate the city, or make better use of the environment around them.
  • Address the lack of consistency, reliability and continuity of safety related information.
  • Facilitate a particular challenge such as communication, or interacting with a certain kind of emergency response service.

B. Proactive safety measures: ensure the people and places of Melbourne better address the safety needs and concerns of people travelling through the city

Your solution must help transform Melbourne into a place that is safe for everyone to travel in and around. For instance, it can:

  • Provide incentives for businesses to make their premises more safety conscious.
  • Encourage awareness of safety needs of the community to staff in public-facing roles across many businesses.
  • Encourage businesses and services to address safety requirements to enable safe passage through the city at all hours.

We have established a number of opportunity areas to address and their resources:

Safe public spaces (i.e. parks, streets, roads, footpaths)

City of Melbourne:

Victorian Government - Data.Vic:

Safe transportation (i.e. getting from A to B whether walking, cycling, driving or on public transport)

City of Melbourne:

Victorian Government - Data.Vic:

Victorian Government - Cameras Save Lives:

Safety around city disruption (ensuring safety around city disruption e.g road/footpath closures, construction, events, protests and Metro tunnel works)

City of Melbourne:

Victorian Government - Data.Vic:

Safety in the city at night time (considering the 24-hour workforce including students, night time events, hospitality workers and patrons etc)

City of Melbourne:

Victorian Government - Data.Vic:

Additional Resources

We would like to help you help us. Since this competition requires a good understanding of the stakeholders concerns and experiences, we have arranged drop-in sessions for anyone considering entering the competition.

These sessions are designed to assist your understanding of the issues and considerations before submitting your submission. You can check out the upcoming sessions and register your attendance to these via the event page provided below.

Pitch training will also be offered to the top 5 submissions chosen to pitch at Melbourne Knowledge Week. The date and venue of the pitch training will be confirmed and communicated as finalists are announced.

The judging panel includes representatives from City of Melbourne and the competition’s partner organisations. The panel will evaluate submissions based on the following five criteria:

  1. Innovation – the extent to which the submission is unique to, or adds value to, existing solutions.
  2. Impact – the extent to which the submission demonstrates the potential to effect change.
  3. Scalability – the extent to which the submission can scale, including the appeal it has to secure buy-in and/or a wide consumer base.
  4. Technically and conceptually sound – the extent to which the submission addresses the brief. Namely, the concerns of our city workers, visitors and residents and/or how it is supported by data or other evidence.
  5. Feasibility – the ease with which the submission can translate into a sustainable and cost effective operating model.

A suite of prizes will be made available for the winner/s and other top submissions of the competition. The prizes include:

A cash pool of no less than $30,000 to be divided among the top three submissions:

  • 1st prize: $20,000
  • 2nd prize: $7,000
  • 3rd prize: $3,000

Two of the top five submissions will receive admission into MAP's 2019 Velocity program, an early stage startup incubator run by the Melbourne Accelerator Program.

There will be one ‘International Prize’ winner who will win a trip to Bandung, Indonesia for a week-long curated program with The Greater Hub at Bandung Institute of Technology and the City of Bandung. Flights from Melbourne to Jakarta, train to Bandung and accommodation in Bandung fully-paid. Please note that only Melbourne-based teams are eligible for this prize category.

Accenture seeks to co-create, innovate and apply the latest digital technologies to develop and deliver disruptive innovations for clients, and to scale them faster. The team from the selected submission will be given the opportunity to gain support and mentorship from Accenture Melbourne experts in capabilities relevant to their idea. Capabilities range from: strategy, experience design, business model development, creative ideation/content and technology to help the winning team move closer to scalable implementation. Format: A one day working session as well as required preparation or equivalent.

Two of the top five submissions (as selected by CQ University) received placements (for one person) in CQ University’s three-day residential Social Innovation Workshop in Melbourne. Participants will work in a collaborative model with a partner organisation to develop skills in design-thinking, action research and human-centred design. The dates for this are to be confirmed. Prize includes three day program, training materials and some meals. Value $800 (total $1600).

The top five selected submissions will be offered mentorship support of various forms and from various partner organisations (as selected by the partner organisations). The support may involve access to select resources and facilities of the partner organisations. The precise allocation of such support to the winning submission will be finalised at the conclusion of the competition.


Information Sessions

‘Drop-in’ information sessions will be held in late March and April to help prospective participants gain a strong understanding of this year’s theme. Pitch training will also be offered to shortlisted participants.

Wednesday 20 March 2019 04:30 PM – 06:30 PM

Session 1: Ideation and Research

A session to focus on understanding the problem with advice from a panel of City of Melbourne team members, open data and tech experts.

Location: Kathleen Syme Library and Community Centre (251 Faraday St, Carlton VIC 3053)

Wednesday 27 March 2019 04:30 PM – 06:30 PM

Session 2: Technology and Idea Development

A session to focus on the technical and conceptual viability of solutions with advice from City of Melbourne team members, open data and tech experts.

Location: Kathleen Syme Library and Community Centre (251 Faraday St, Carlton VIC 3053)

Wednesday 3 April 2019 04:30 PM – 06:30 PM

Session 3: Business Model and Feasibility

A session to focus on the business model and operating/deployment viability of solutions with advice from City of Melbourne team members, open data and tech experts.

Location: Kathleen Syme Library and Community Centre (251 Faraday St, Carlton VIC 3053)


FAQ

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