It’s estimated that 4.6 million visitors use Birrarung Marr annually. It’s well utilised by the worker and residential population, and is a key event space for Melbourne’s cultural calendar. It’s also an important meeting place for the Aboriginal community and celebrates their connection to the land and the Yarra River. ‘Birrrarung’ (river of mists) is the Wurrundjeri name for the river and ‘Marr’ relates to ‘side of the river’.
In recent years, population growth and construction projects in and around Birrarung Marr have changed the way that people access and use the park. Some areas of the park are in need of upgrade or repair while others are not being utilised to their full potential. There’s an opportunity to explore how this capital city park can be better managed to provide a local park experience for visitors, residents and workers while continuing its role as a major events space into the future. There’s also an opportunity to celebrate and improve the social, environmental, recreational and cultural functions of the park, and the importance of its connection to Traditional Owners.
A master plan outlines a vision for the future of a the Birrarung Marr parkland and establishes the principles and actions that will guide management of the park over the next 20 years.
Developing the master plan requires a combination of research, planning and key stakeholder and community engagement. This resulting analysis will tell us about community use of the park, landscape character, pedestrian accessibility, horticulture, and other social and environmental values of the park.
In 2002, Birrarung Marr was the first major open space to be built in Melbourne in a century. It was a well-designed urban contemporary landscape and a key capital city park designed to support events and passive park use. It is well-utilised by visitors, city workers and residents.
The park is also an important event space for Melbourne’s cultural calendar. Birrarung Marr attracts more than 2.8m visitors per year (without considering event attenders), which is the equivalent to 28 full-capacity events at the MCG. The park was created as a place for people – a shared space that creates a community and celebrates public activity.
The City of Melbourne is committed to improve the quality of green spaces in our city and acknowledges that there are lot of opportunities to improve the current layout and infrastructure at Birrarung Marr. Similarly, there is a need to explore how this capital city park can be better used and managed to provide both a local park experience for residents and workers and continue to support its role as a major city drawcard.
We want to ensure its ongoing role in providing both passive and active recreation as well as events opportunities within the central city, whilst also ensuring that the importance of its connection to Traditional Owners is further enhanced and celebrated.
The City of Melbourne respectfully acknowledges the Traditional Owners of the land we govern, the Wurundjeri Woi Wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin and pays respect to their Elders past, present and emerging. We acknowledge and honour the unbroken spiritual, cultural and political connection the Wurundjeri, Bunurong, Dja Dja Wurrung, Taungurung and Wadawurrung peoples of the Eastern Kulin have to this unique place for more than 2000 generations. We are committed to our reconciliation journey, because at its heart, reconciliation is about strengthening relationships between Aboriginal and non-Aboriginal peoples, for the benefit of all Victorians.
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Our collection, use and disclosure of your personal information is regulated by the Victorian Privacy and Data Protection Act 2014. You can find more information about your privacy rights at the Office of the Victorian Information Commissioner.
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Your feedback, including all demographic details you choose to submit, will be forwarded in the first instance to the relevant City of Melbourne work area with responsibility for administering the subject matter or project to which your feedback relates.
The City of Melbourne has created a central repository (the Knowledge Bank) of all survey responses. The City of Melbourne seeks to maintain your anonymity within the Knowledge Bank. Any personally identifiable information that you provide, including name and contact details, will be excluded or masked within the Knowledge Bank to preserve your anonymity. When you have consented, staff members will also add any verbal feedback you provide to them, in their interactions with you, to the Knowledge Bank. The Knowledge Bank tags survey responses based on the subject matter and the suburb from which they are received. Staff members can filter the responses in the Knowledge Bank by subject matter, suburb, age, and/or gender to inform future projects, gain insights into neighbourhood sentiment or key themes, and to ensure the provision of consistent service delivery across the organisation.
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While the City of Melbourne takes multiple measures to protect the anonymity of survey respondents, we ask that you help us reduce the risk of inappropriate information access and exposure by notincluding other information in your survey response that could possibly identify you or others.
By monitoring this additional information that you provide, we are able to protect the integrity of the discussions from individuals and groups who may attempt to unduly influence the outcomes of a consultation process. For example, we check to ensure each user has a single email account. We also review the site to protect it from spam or trolls.
We may also disclose personal information to third parties, and you consent to us disclosing your personal information, for the following purposes:
The following research consultants engaged by the City of Melbourne to assist with reviewing, interpreting and gaining insights into feedback submitted via Participate Melbourne:
Global Research Limited (ABN: 26158335950). Global Research securely stores the raw feedback responses on Microsoft Azure servers located in Melbourne and Sydney data centres.
The insights derived from the feedback by the research consultants assist the City of Melbourne with identifying particular patterns or areas for service improvement and the creation of better projects, plans and policies. The information supplied to the research consultants is limited to raw feedback responses and excludes the provision of your name, contact details or other information that could directly identify you. All consultants have agreed to the collection, use and disclosure of the raw feedback responses in accordance this Privacy Collection Statement for using Participate Melbourne.
In the case of submissions you make on planning scheme amendments, the Council will disclose your entire submission including your contact details to Planning Panels Victoria which sits within the Department of Environment, Land, Water and Planning. Submissions and contact details are stored in a Panel Book (typically a OneDrive file shared between all parties to the panel, where it is stored for 3 months before deleting). Planning Panels Victoria will facilitate all contact with you on matters relating to the panel process including to circulate agendas, inform you of the date and time of the panel hearing and to send correspondence to you on any other matters relating to the relevant planning scheme amendment.
The City of Melbourne will not disclose your information to another external party without your consent, unless required or authorised by law.
From time to time, the City of Melbourne engages research
consultants to help identify particular patterns or areas for service
improvements, and for project and policy development. Knowledge Bank information,
when supplied to research consultants, will have personally identifiable
information excluded but include demographic details you have chosen to share
in your survey response. All consultants have
agreed to the collection, use and disclosure of survey
responses in accordance with this Privacy Collection
Statement for using Participate Melbourne.
Access and correction
If you wish to access, correct or delete any of the personal information you have supplied to the City of Melbourne, please send your request to Council via email to firstname.lastname@example.org.
Updated July 2023
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