The future of tourism in Melbourne - consultation summary now available


February 1, 2024

What do Melbournians want the visitor economy to look like?

Through surveys, focus groups, one-on-one interviews and face-to-face engagements, we heard that Melbourne’s visitor economy is multidimensional: cultural, creative, culinary, sporting, events, fashion and green. We aren’t just one thing, and that’s part of our magic.

We heard that Melbourne’s tourism horizon is full of opportunities. For example, Melbourne is a city of discovery and in-market digital marketing and enhanced visitor servicing could be used to help visitors discovery what’s on in the city.

Read the consultation summary at Plan the future of tourism in Melbourne.