We are proud of our reputation for supporting live music in the city. Over the past four years we have worked closely with the music industry to ensure that Melbourne is a globally recognised music city and a place that supports the music community to grow and prosper.
Through the Music Strategy 2014-17, we delivered on our vision for Melbourne to be the live music capital of Australia, and to create an inclusive, culturally diverse and entrepreneurial music industry. We have highlighted a number of key achievements as a result of this strategic work.
The development of the next iteration of our music strategy for 2018-21 considered the shifts in the music landscape, including the work of key stakeholders, and other levels of government. The release of the new plan continues to support the sector and focus on our role in addressing the issues facing the music industry at present and into the future.
Consultation closed
In the first phase of consultation we developed an enhanced vision and identified four broad key focus areas that formed the basis of the next music strategy for the City of Melbourne. This was delivered through a variety of workshops and interviews with the Music Advisory Committee and other key industry stakeholders.
In the second phase we asked the community for their feedback based on the key areas identified:
Focus Area One: Innovation and Technology
Encourage connections between music and technology to provide more opportunities for the music industry to experiment collaborate and reach new audiences.
Focus Area Two: Visitor Economy and International Profile
Continue to promote Melbourne as a vibrant music destination and work with industry and other partners to maximise opportunities for local musicians, audiences and music entrepreneurs.
Focus Area Three: Regulation, Urban Growth and Infrastructure
As Melbourne grows, protect and support the current diversity of music spaces in Melbourne, encourage access to new spaces and think creatively about where and when music can be performed throughout the city.
Focus Area Four: Industry Development and Diversity
Continue to celebrate our diverse music community by linking musicians and entrepreneurs from diverse backgrounds with tools, technologies and mentors to help them create new music, reach audiences and distribute music through new and existing platforms.
The vision for the new music strategy was building on the 2014-17 strategy to be the music capital of Australia, with a focus on Melbourne as a global music city. To also lead the way in supporting our emerging and established music industry to be innovative, creative, self-reliant and forward thinking.
From the feedback, key priorities for supporting music in the City of Melbourne the next four years were identified.
The Melbourne Music Plan 2018-21 was released in March 2018.
