What makes Melbourne, Melbourne?


October 17, 2025

We’re inviting people to take part in research about Melbourne’s identity. If you live, work, study or spend time in the City of Melbourne join us this November to explore what makes Melbourne special—its spirit, stories, and energy.

We’re bringing small focus groups together to share perspectives, hear from others, and help define what makes Melbourne, Melbourne.

Your thoughts and observations will help us better understand Melbourne’s unique identity so that we can develop a meaningful and comprehensive story for our city.

We’re asking for two hours of your time and you’ll receive a gift card as thanks.

Spots are limited so register your interest now at Participate Melbourne.

EOI closes 6pm Friday 24 October.

students in the city of Melbourne holding I love Melbourne signs.