Read some of the ideas submitted to the Open Innovation Competition 2019 for the theme 'safe mobility'.
2nd place winner
By Jasmie Subrata, Simon Dall and Dane Smith (Ogilvy)
Lack of light and lack of people are two critical factors contributing to safety concerns in the city.
Project Nightlight will target these problems in a distinctly Melbourne way – through art. By commissioning local artists to create spectacular, must-see light sculptures, Project Nightlightlife will increase foot traffic and illuminate the city's most neglected corners.
3rd place, MAP Velocity and international prize winner
By Zoe Condliffe, Tess Guthrie and Georgia Johnson
"Research shows the number of men riding to work in the city is double that of women making the same trip" (Sally Capp, 2018).
We currently lack data specific to the female cycling experience. She's a Crowd will create a digital crowdsourcing map that allows female cyclists to input their experiences and access information to encourage them to exercise their right to cycle.
Finalist and Accenture prize winner
By Dylan Kendall, Martin Hedenstroem and Sonja Hedenstroem
There are hundreds of disruptions every year that could potentially threaten your safety. Finding information about these disruptions can be difficult and inaccurate.
Solution: A single application where all city disruption information is available in real-time on a single map using a consistent format and which also enables every member of the community to access their own personalised real-time advice.
Finalist
By Arq Group: Creative Director James Litjens, Innovation Lead Flora Wang, Mobile Developers Nathan Power, Aurelien Debarge and Justin Maciburko
Melbourne is one of the world's safest cities yet has the largest gender gap for feeling safe walking alone at night of any OECD country.
SaferCity guides people safely, and enables users to identify unsafe areas in real-time for council and police to address. It knows which streets are safest and when. Anywhere, anytime, on any smartphone.
Finalist
By Mike Huynh and Peter Huynh
An all-in-one system that delivers data directly to the community. Businesses, government departments and individuals can all benefit from on-demand information about Melbourne's urban landscape.
Voice Search can help plan safe journeys, assist navigation, indicate city environment and facilities, transmit communications from emergency response services, report traffic situations and reduce the carbon footprint.
By Mohsen Anaraki and Nick Nimorakiotakis
A mobile application that helps the user to walk and use public transport in the City of Melbourne. It navigates from one point to another based on the safest route at that given time.
This solution will allow users to give feedback on different routes and inform about their perception of safety and accuracy of the data presented to them.
By Andrew Hankin, Ben Smith and Shaun Branagan (Ogilvy)
While Google can easily tell us the quickest way to get home, it doesn't tell us the safest way to get home.
By partnering with Google we will create an easy to use map alternative that allows people to find the safest route home – based on everything from street lighting, populated areas or even recent crimes.
By Meaghan Siemensma
As the City of Melbourne grows, it is critical to efficiently and safely supply physical goods to the 920,000 daily visitors and residents while minimising congestion.
The idea is to trial a pop-up cross dock concept using existing under-utilised dock infrastructure, and execute last mile deliveries via trollies or electric vehicles. The goal is to reduce (and then smooth the timing of) inbound freight vehicles travelling into the city.
By Ashleigh Kennedy and Carissa Jackson (Ogilvy)
When in danger at night, we're told to find a place of refuge. But what if we can't?
Rideshare services pride themselves on always being a few minutes away. We'll tap into the rideshare networks of Melbourne to offer aid within minutes. We'll bring all rideshare networks together to create a community and platform that offers immediate aid to walkers in danger.
By Lucy Hay and Bridget Dominic
Together with lighting specialists Philips, Code Blue identifies high risk and under-lit areas of Melbourne and installs Smart Lighting.
Emergency services will be given access to the Philips Smart City lighting dashboard to control light on the ground and identify the area of incident through the use of a blue light. In addition, blue light checkpoints will be established throughout the city where emergency services can be contacted.
By Ritam Roy Burman, Dhwani Mehta, Harish Copula and Subramanian Rajan
SafeKit intends to solve two important problems. First, people feel unsafe to navigate through streets with low lighting and don't have quick ways to inform police about their location in case of peril.
Second, motorists feel tense about road safety rules, especially with road disruptions, events, traffic congestion and bad weather conditions. They need to be more informed about road rules and safety.
By Lewis Aramayo and Simon Dalla Pozza (Ogilvy)
Batmania aims to reduce violence on the streets by reimagining Melbourne as the city it was once known as: 'Batmania', named after one of its founders John Batman.
Volunteers will be recruited to patrol the most dangerous areas of Melbourne dressed as Batman and other superheroes. The idea will drive community engagement through social media posts, creating foot traffic and natural surveillance to ward off crime.
By Ratih Sari and Achmad Ginanjar
Wheelchair motorists need more information when passing through busy streets and footpaths. Providing more information and proper navigation for electric wheelchairs motorists will improve their level of convenience and safety while moving through Melbourne CBD.
iMove covers solutions such as finding the best route by minimum elevation degree and shortest track, and providing information about the road surface type to avoid inaccessible paths.
By Hayato Takasaki, Hiroshi Sugawara and Luke Christopher Clarke
Rowan is a website that quickly searches and navigates a person to the nearest safe place to protect a user from immediate danger and risk on the street.
It also offers the ability to make an emergency call to seek further help during and after evacuation to a safe place.
By Lewis Aramayo and Simon Dalla Pozza (Ogilvy)
The Scent of Melbourne idea aims to reduce violence on Melbourne streets, by strategically emitting soothing aromas and scents in the city's most dangerous areas.
Certain aromas like lavender have a surprisingly calming effect on the brain and are used to treat anger management. The project will spread these smells to help stop the spread of fear and violence.
By Dylan Kay, Blair Christensen and Lachlan Jacob
Tourists and travellers new to Melbourne need to rely on existing map applications to get around. Applications route their users based on the shortest path not the safest path.
Lumino is a next generation application that navigates users safely. It uses open data such as street lamp locations, real-time pedestrian counts, police station locations, PTV data sets and CLUE data to calculate smart routes that put users safety first.
By Tina Nguyen
SheSafe works to solve the problem of women getting home safely at night.
The idea is to connect lone females who are walking late at night with other members of the community and law enforcement groups so that their situations are known and protected.
By Richard Lipp
Guardian is a simple to use application that utilises open data to enable safe mobility through the city for everyone.
It enables people to map a safe route through the city, avoid dangerous areas, and keep loved ones informed of their location and safety status. It also ensures vulnerable people are empowered and have an added level of safety and reassurance wherever they go.
By Ruta Kniukstaite
The Comfort Cycling application aims to provide a lower-stress cycling experience.
It helps to guide people within their current network, and provides council with qualitative data that can be translated into more efficient urban planning.
By Gavin Bernstein and Avi Rav
The UgoRound Web platform and app is designed to send alerts and notifications for life threatening or life benefiting situations.
Alerts can be sent direct to First to Know groups or triggered based on an anonymous citizens location as defined by a geofence. A geo alert platform allows authorities to manage events in certain areas. Citizens will receive alerts based on where they are.
By Meytar Givoni and Marta Cortafa-McCorkell
Women may feel unsafe walking around Melbourne CBD at night. Although some places are well lit, walking through dark spaces creates dangerous blind spots.
The goal of Light the Dark is to work with night businesses to transform these places and make them feel safer. The Light the Dark studio creates various sustainable soft lights and beautifies dark urban spaces, to encourage safe nighttime exploration and reduce light pollution.
By James Grose, Kristy Buchanan, Eliza Ackland and Isabella Wood
Safe solves the problem of helping people get home safely. The solution shifts the perception of safety from an individual responsibility, to a collective one. It empowers users to tap into their support networks as they navigate through Melbourne, while providing a framework for escalation in case of emergency.
Sick of rallying together after horrific events, Safe helps Victorians rally together to prevent them.
Acknowledgement of Traditional Owners
The City of Melbourne respectfully acknowledges the Traditional Owners of the land we govern, the Wurundjeri Woi-wurrung and Bunurong / Boon Wurrung peoples of the Kulin and pays respect to their Elders past and present. We acknowledge and honour the unbroken spiritual, cultural and political connection they have maintained to this unique place for more than 2000 generations.
We accept the invitation in the Uluru Statement from the Heart and are committed to walking together to build a better future.
