The City of Melbourne has refused 81 applications by JCDecaux for planning permits to display commercial advertising on Telstra public phone booths across central Melbourne.

The applications have been refused on the grounds that the signage is not low impact, would negatively impact heritage places, conflicts with Council’s urban design objectives and would result in streetscape and amenity issues.

As well as rejecting the applications for advertising by JCDecaux, the City of Melbourne will apply to the Victorian Civil and Administrative Tribunal seeking an order that Telstra’s phone booths do not meet the low impact criteria and therefore should require planning approval.

For further information, see Council refuses permits for supersized advertising