Melbourne's Creative Strategy

In thinking about our own creative approach, the City of Melbourne has arrived not at a ‘vision statement’, but a provocation that is grounded in principles understood by the Traditional Owners of the land, other Aboriginal and Torres Strait Islanders and ancient civilisations whereby art is not a product or a service but, rather, it informs how the world is and how to be in it.

The Provocation

We will ask: If Melbourne were the world's most creative city, what approach would we take to this challenge?

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Creating new connections

At the heart of this is the idea of creating new connections:

  • Across everything the city does
  • Between disciplines
  • Between public and private organisations
  • Between the city and its communities
  • Between experiences
  • Between creative practice and civic scale
  • Between aspirations and reality.

Place art at the start

Month by month, year by year, over a decade, by issuing this challenge we intend to support the transformation of our city through bold, inspirational, sustainable creative thinking that draws on the remarkable, expansive expertise of our creative community.

Using the city as its canvas, this approach will allow Melbourne to place art at the start, drawing on the full potential of its extraordinary creative community to benefit all who live, work and visit here and sharing our experiences with people the world over.

This is our creative strategy.

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Final Creative Strategy

Creative Strategy