2024

The conversation

In late-2024 we asked the community for feedback on the North Melbourne Community Hub draft concept design, which was informed by the first phase of community engagement in 2023.

Gathering insights

The second phase of engagement ran from 20 November to 18 December 2024.

We collected feedback through:

  • An online survey on Participate Melbourne.
  • Paper surveys available for collection and drop off at North Melbourne Community Centre and Jean McKendry Neighbourhood Centre and engagement activities.
  • Community pop-up and engagement sessions held across North Melbourne.

To raise awareness of the consultation we:

  • Distributed postcards to the community at pop-up engagements and to local businesses.
  • Displayed posters advertising the consultation in a range of languages at local libraries, schools, businesses, and public places.
  • Installed project signage with information and a QR code linking to the Participate Melbourne survey within the vicinity of 91-115 Melrose Street (the site of the new North Melbourne Community Hub).
  • Contacted more than 60 organisations and service providers working with the North Melbourne community directly.
  • Promoted community engagement via social media posts and advertising.
  • Worked closely with a community reference group.

The community also heard about the consultation through local media such as newsletters and newspaper articles.

Engagement was also undertaken with the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation, the Disability Advisory Committee, the Melbourne Design Review Panel and service authorities.

What we heard

Thank you to everyone who contributed their feedback.

  • During the engagement, we received 5,224 Participate Melbourne webpage views and 310 completed surveys.
  • We held eleven community pop up sessions, with more than 400 people talking to the project team.
  • The proposed draft concept design was supported by 76 per cent of participants. There was a positive response from community about improved community spaces, accessibility, and cultural inclusivity.
  • 19 per cent of participants were neutral toward the draft concept design while 3 per cent did not support the draft concept design. Of the smaller number who were not supportive, there was feedback that the design could have included more spaces for children.
  • 77 per cent of participants were residents from North Melbourne. Results also show strong participation from across West Melbourne, Kensington and the wider municipality.
  • 48 per cent of participants were between 25 – 44 years of age.
  • 45 per cent of participants indicated that this was their first time engaging with the City of Melbourne, demonstrating that the consultation effectively reached new members of the community.
Infographic on the results.

Key findings

In addition to the data collected from the seven multiple-choice survey questions, we received 661 open-ended comments from participants. This feedback supported us in identifying clear, key findings from the engagement which will help shape the final concept design.

76 per cent of participants were either satisfied or extremely satisfied with the draft concept design, with enthusiasm for improved community spaces, accessibility, and cultural inclusivity.

A green, living building was the most preferred design choice, with strong support for eco-friendly materials, passive cooling, and integration of greenery throughout the space.

Participants emphasised the importance of multicultural artwork, multilingual signage, and diverse programming to reflect North Melbourne’s community. In addition, we heard that it is important the design of the hub incorporates culturally safe spaces that are functional and considered.

Participants highlighted the need for a mix of practical spaces, including quiet areas, large community halls, outdoor gardens, play areas for children, and spaces for youth engagement. Ensuring spaces remained low cost or free for all community members was also a key concern.

Findings show a high demand for shared kitchens, community dining spaces, and free outdoor BBQs for social gatherings. There was also strong support for cultural exchange though the sharing of food, cooking programs.

There is strong community support for food-based social enterprises and economic opportunities for local businesses. Additionally, dedicated spaces for community organisations to meet and operate were highly valued.

Participants stressed the importance of well-lit outdoor areas, passive surveillance, and clear wayfinding to ensure the hub is safe, especially for evening use.

Some participants expressed concern about the length of the consultation process and lack of clarity around future site development. Maintaining ongoing community engagement and clear communication was a strong recommendation.

A common theme in feedback was the importance of the hub reflecting the diverse North Melbourne community, including residents, business owners and key community organisatons.

Community members expressed strong support for the provision of additional recreational spaces, highlighting the need for multi-purpose sports areas, indoor and outdoor play spaces for children, and facilities like basketball courts, a pool, and open green spaces for informal activities.

Recreation facilities (e.g. basketball and fitness equipment) are not proposed for this project site and will remain at the existing North Melbourne Community Centre.

Community feedback, neighbourhood priorities and the Macaulay Structure Plan, have identified the need for future redevelopment at Buncle Street Reserve which will be undertaken as part of City of Melbourne’s longer-term plan for recreation needs in the precinct.

Community members strongly advocated for the inclusion of a toy library, emphasising its role in supporting families, promoting sustainability through toy sharing, and providing a valuable play and learning space for children. In addition, areas were requested for youth to engage and socialise through informal activities, programming, and recreation.

You can find more information on who we heard from and what we heard in the Phase 2 Community Engagement Report below.

Examples of what we heard

Impact

Feedback received from this second phase of engagement will help inform the final concept design for the North Melbourne Community Hub, which will considered by the Future Melbourne Committee in August 2025.

Next steps

Discussions with key stakeholders and the project’s Community Reference Group will continue alongside design and operational development planning.

The final concept design will be presented to Future Melbourne Committee for endorsement in August 2025.

Follow this page to receive updates on the final concept design and other news about this project.

Read the Phase 2 Community Engagement Report

An accessible version of this document will be made available on request. Any enquiries, please contact City of Melbourne on 9658 9658.

2023

The conversation

The City of Melbourne is building a new multi-purpose community hub in North Melbourne to meet existing and future demand. The new hub will be located at 91-115 Melrose Street, the current site of the Jean McKendry Neighbourhood Centre (JMNC) and Hotham Hub.

The new hub will be a five-storey building that seeks to improve community connection by providing intergenerational services in a single location. It will be 3,000 square meters in size. For comparison, the existing North Melbourne Community Centre (NMCC) is 1,500 square meters.

The new hub will include:

  • Youth, family and ageing services; and
  • Additional services to be decided on following engagement with the community so we best meet the neighbourhood’s needs.

Phase 1 of community engagement (August to October, 2023) gathered community input on:

  • Preferred services and spaces; and
  • What the hub should look and feel like.

Gathering insights

A range of methods were used to promote consultation and engage the public. We saw:
City of Melbourne icon of someone using a computer

2504 visitors

to the Participate Melbourne webpage.

City of Melbourne icon for a survey

327 surveys

were completed (in-person and online).

City of Melbourne icon for speech bubbles.

Paper surveys translated into 4 languages

other than English.

826 community members engaged

in 3 community workshops and 30 pop-ups across neighbourhoods.

Who we heard from

The 327 community members who participated in the survey included:

  • 72% North Melbourne residents.
  • 64% females.
  • 44% people who speak a language other than English at home (including Chinese, Cantonese, Arabic, Serbian, Mandarin, Somali and Oromo).
  • 34.5% born overseas.
  • In terms of age, highest representation from participants aged between 30-34 years (13.64%), 35-39 years (11.69%) and 25-29 years (10.71%).
  • 59.79% who had not participated in a City of Melbourne consultation before.

Community workshops included:

  • A general community workshop.
  • A workshop with young females aged between 10-16 years.
  • A workshop with young males between the ages of 20-30 years.

What we heard

Priorities

More than 80% of survey participants identified the following three priorities as most important for the new hub:
  • Outdoor areas that can be used for relaxation, leisure, cultural gatherings and festivals, particularly for residents living in apartments
  • Green open space to encourage a feeling of openness, relaxation and wellness
  • Spaces for people to spend time casually (potentially including a community garden, BBQ for community use)

“Open green space and gardens is important because North Melbourne is a built up area and we need every previous green space we can get. They are very well used.”

  • A place where anybody is welcome, regardless of their ethnicity, social background or any other social characteristics.
  • An inclusive and welcoming atmosphere where people come together to learn, grow and connect with each other.
  • Culturally safe spaces.
  • Facilities and services designed for people who do not play sport.

"The North Melbourne community has many different cultural backgrounds. The need for affordable meeting rooms and places to learn are of vital importance. It’s also important that these people have places to pray and feel safe.”

  • Space to host events that celebrate diversity and bring the community together.
  • Women and children focused activity and service provision (e.g. secure child play/programmed areas, school holiday activities and a toy library).
  • Features such as a café, commercial and community use kitchen.
  • Friendly staff with local connections and weekend and evening activities.

“[North Melbourne is currently] lacking spaces to relax or meet friends and to feel safe and welcome”

Features of the new community hub

We asked participants to rate their top features, as well as what additional services and facilities they'd like to see.

Survey participants ranked their top three of eight community features:

1. Spaces for people to spend time casually.
2. Culturally safe spaces (e.g. breakout rooms for prayer).
3. Design that includes flexible space for group activities.
4. Spaces that encourage learning.
5. Design that includes open space.
6&7. Creative and fun spaces AND/EQUAL RANK Meeting spaces for the community.
8. Design and mix of spaces that bring the community together.

Participants in the general community workshop found it difficult to prioritise just three features, highlighting that the features are not necessarily mutually exclusive (e.g. spaces that encourage learning can be part of design and mix of spaces that brings the community together).

When we asked participants what makes their preferred features important, the two most common themes across all responses were:

  1. Addressing a lack of a certain resource and opportunities within the North Melbourne neighbourhood. For instance, participants highlighted that the high proportion of apartment living in North Melbourne means community members often have limited space in their homes for spending time with causally with others (e.g. “somewhere just hang out with friends”), space for groups of people to gather and open green space.
  2. Creating opportunities to bring diverse people together to encourage social interaction and build social connections. For example, one survey participant commented “It should be FOR the community to gather, meet and share ideas and bring people together from all backgrounds. There should be work towards social cohesion and inclusion. Not to focus on one small group but ways a building design can bring people together build sense of community.

We asked participants what additional services and facilities they would like to see at the new hub. Commonly identified services and facilities include:

  • Recreation (e.g. light recreation for mature-aged people, soccer space, basketball, gym, Pilates and yoga)
  • A swimming pool (heated indoor especially)
  • A women empowerment services/design focus
  • Office space for charities and community groups to hire
  • A café or cafeteria
  • Commercial and community kitchen facilities
  • Children focused facilities and spaces (e.g. secure play area, on-site childcare and school holiday activity program)
  • Low cost services and low facility hire rates
  • Community garden
  • BBQ for community use
  • Toy library

While not all these services and facilities will be able to be accommodated in the new community hub, what we heard helps us plan for future community development projects.

Overall look and feel of the new hub

When we asked participants what a good community centre looks and feels like, participants described:
Materials, design and layout
  • Lots of natural light.
  • Not too much concrete.
  • Clear entrance and welcoming street scape.
  • Safe for neuro-divergent people.
  • Welcoming, pleasant/aesthetically pleasing design (e.g. designed so that as soon as you walk in, you want to explore more).
  • Communal furniture in open areas so people can just sit and relax casually.
  • Better car parking and public transport options, especially given demand for carparks and general activity around the Melrose Street site will increase when the new centre is built.
  • Accessible for all abilities.
  • Sustainable building design and operating principles.

Maintenance
  • Clean, pleasant and well-maintained.

Communications approach and methods
  • More effective communication about activities and services at the new hub, including consideration of:
    • Proactive use of social media, particularly Facebook (e.g. a dedicated Facebook page and leverage off existing membership of the Good Karma Network).
    • Digital notice boards inside the hub showing current activities and updates in multiple languages.
    • A large community notice board for community groups and individuals to advertise initiatives, services, events etc.
Atmosphere and staff
  • Welcoming, supportive and safe atmosphere for everyone, especially children, and ensure no one group dominates.
  • Friendly staff (e.g. a welcome smile upon entry) who live locally or have background knowledge of the area. Some participants also highlighted the potential value of community-led management approaches and other initiatives to ensure the hub remains committed to addressing local needs.

Programming approach and opening hours
  • Up to date programming all the time, including evenings during the week and weekends with security provided.
  • Keep it flexible, with a loose structure and programming (e.g. can join a class at last minute, don’t need to pay for a whole term in advance).
  • Design and management approaches that celebrate the local community and encourage the community to have a sense of ownership over the centre (e.g. artwork or display of people from the neighbourhood).
  • Cultural and gender inclusion focus to design elements and programming.

Current and desired use of the existing centre and barriers

​We asked participants about their use and experiences of the existing North Melbourne Community Centre and the Jean McKendry Neighbourhood Centre These insights can inform the design and operation of the new community hub.

We heard the North Melbourne community have particularly wanted to use community halls, kitchens and meeting rooms at both centres, but haven’t been able to for a number of reasons. Common barriers identified include:

  • Booking system difficult to use.
  • Facilities/spaces not available when I wanted to use them.
  • Opening hours limited (e.g. not open on weekends).
  • Facilities/spaces not suitable to needs (e.g. no lockable storage space, space not large enough).
  • Expensive to hire.
  • Lack of parking.

We also gathered feedback on experiences of each centre generally, with participants sharing that:

  • The Jean McKendry Neighbourhood Centre can feel closed, exclusive and not welcoming to people who do not belong to established groups with a long-standing booking.
  • The North Melbourne Community Centre building and facilities is outdated and poorly maintained and can be unwelcoming (particularly if you have not visited the centre before).

Examples of what we heard

Impact

Feedback from Phase 1 of the new community centre in North Melbourne informed a draft concept design for the new hub.

Community told us that they want a building with multiple activities to bring community together.

The Future Melbourne Committee (FMC) endorsed the draft concept design for public feedback on 10 September 2024. View the FMC report and concept design overview.

Next steps

Phase 2 of community consultation to inform the revised concept design will include:

  • 28 October to 18 November: Formation of a Community Reference Group (CRG) focused on the design and development of the new community centre. The CRG will co-design council’s approach to engaging the broader community.
  • 18 November to 16 December: Broader community engagement seeking community feedback on the draft concept design.

Follow this page to receive updates about community consultation and other news about this project.

North Melbourne Community Hub