QVM is Melbourne’s number one international tourist attraction and a regular shopping destination for Melburnians, with over 600 small businesses attracting approximately 9 million visitors a year. We wish to promote the market as a safe and enjoyable place to work and visit. Proposing QVM as a smoke-free and vape-free area aligns with the Smoke-free Melbourne Policy which highlights that future smoke-free and vape-free areas will include high density retail and tourist areas.

Please refer to the map above which outlines the proposed Queen Victoria Market smoke-free and vape-free area, or download the image here (PDF 131.41 KB). The boundaries of the proposed Queen Victoria Market smoke-free and vape-free area will follow the building line. The footpaths abutting the market are not included in this proposal.

Some areas of the market are already designated smoke-free and vape-free under the Tobacco Act 1987 as they are considered an enclosed workplace or include an outdoor dining area. These spaces include the Meat Hall, Dairy Hall, Food Court, Victoria Street shops and F Shed tenancies. However, due to the structure of the open air sheds these do not fall within the areas designated as “smoke free” under the Tobacco Act 1987. Proposing the market as a smoke-free and vape-free area will provide consistency across the entire market.

Clear and effective signage will be displayed at entry points to the market advising community that the market is now smoke-free and vape-free.

Information about the QVM Precinct Renewal Project can be found here.

The Australian Government has announced its intention to take strong action to address vaping in Australia, by introducing a comprehensive range of reforms. These reforms will result in significant changes to the regulatory requirements for the importation, manufacture and supply of vapes in Australia, irrespective of nicotine content or therapeutic claims. For the latest information on these reforms please visit the Therapeutic Goods Administration Vaping Hub.