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Let's talk about drinking!

Alcohol culture underpins the way people drink. This includes the formal and informal rules, social norms, attitudes and beliefs around what is and what is not socially acceptable for a group of people.

Our vision is one where 18-24 year olds who visit our entertainment precincts choose to enjoy the many activities and venues on offer and not the number of drinks consumed.

Help to reveal the change in late night culture in our city! Watch this space for opportunities to share your own stories, contribute to our study and check out other people's stories about how late night culture is changing.

What's the story?

Storytelling is fundamental to the way people connect and share experiences.

The What’s Your Story? project will use pop-up video storytelling booths to capture personal stories from people aged between 18 to 24 years of age about late night culture in Melbourne’s CBD, Chapel Street in Prahran and St Kilda.

The stories will be shared to reveal the community’s views on alcohol culture and further engage others in the conversation about enjoying a night out with friends in our entertainment precincts.

The project, funded by VicHealth as part of its Alcohol Culture Change initiative, and delivered in partnership with the City of Melbourne, City of Port Phillip, City of Stonnington and research partner Turning Point, will take place from February 2018 to April 2019.

Changing alcohol culture

The What's Your Story? project is part of the VicHealth Alcohol Culture Change initiative 2016-2019, an evidence-based approach to changing drinking culture in Victoria. It is supported by the VicHealth Alcohol Cultures Framework.

Watch the video below to find out more about the framework.