Alcohol culture underpins the way we drink. There are formal and informal rules, social norms, attitudes and beliefs that guide what is and what is not socially acceptable. We wanted to find out what drinking culture is like for young adults and their attitude towards night-time activities in our city.
What's Your Story is an alcohol culture change project exploring drinking culture of 18 to 24 year olds, who frequent entertainment precincts across central Melbourne, Port Phillip and Stonnington.
It is one of nine projects funded by VicHealth under the Alcohol Culture Change initiative. The Alcohol Culture Change initiative 2016-2019 is an evidence-based approach to changing drinking culture in Victoria. It is supported by the VicHealth Alcohol Cultures Framework.
Research has been collected and shared through stories of positive alcohol culture. From February 2018 to April 2019 we collected stories that have contributed to our study on alcohol consumption of 18 to 24 year olds.
A public art installation showcasing the stories launched across Melbourne in May 2019. We are currently evaluating our approach and a formal evaluation is being conducted by VicHealth to continue promoting alcohol harm reduction.
The project has been delivered in partnership with the City of Melbourne, City of Port Phillip, City of Stonnington, and research partner Turning Point.