From February 2018 to April 2019, we were out asking how drinking culture is changing for 18 to 24 year olds.
With a grant from VicHealth to pilot ideas reflecting the new Alcohol Culture Change Framework, we collected over 180 video recorded stories to understand their drinking habits, what's changing about alcohol consumption and what matters to them about nightlife in our entertainment precincts.
It was run in partnership with the City of Melbourne, City of Port Phillip, City of Stonnington, and research partner Turning Point.
A series of pop-up video storytelling events were held across Melbourne in the central city, Fitzroy Street in St Kilda and Chapel Street in Prahran.
Humankind Enterprises' StoryPods captured authentic stories of the way young people drink in our late night entertainment precincts.
Stories were also collected online via the online platform and through social media using the hashtag #WhatYourStoryMelb.
What we heard
From the stories collection, we heard that although having a drink is part of Melbourne's nightlife, its not the focus. Meeting people, enjoying Melbourne's many events, venues and activities in public spaces at night; and building self confidence are at the heart of a good night out. We also heard that 18 to 24 year olds aren't interested in being bombarded by traditional public health messages through posters and coasters.
Analysis of the stories recorded identified the following areas as themes that matter to young people visiting our entertainment precincts at night:
- social connection
- personal safety
- safe and welcoming public spaces
- activities that are not alcohol focused.
Public art installations
Stories were shared in our late night entertainment precincts through creative activities and events.
John Fish Creative Studio translated these stories into three pop up public art installations, which rotated between precincts:
- Music Is All I Need
- Drinking Isn't Centre Stage
- Savour It, Remember It
To find out more about other projects being implemented across the State visit Alcohol Culture Change Initiative 2016-2019.