2024

The conversation

The City of Melbourne food policy – Food City – provides an overarching vision and framework for guiding coordinated action and decision-making to improve Melbourne’s food system. The policy aims to improve people's health and wellbeing by promoting a food system that is secure, healthy, sustainable, thriving, and socially inclusive. Endorsed by Council in June 2012, Food City was the first policy of its type developed by local government in Australia.

In March 2023, a draft of the refreshed food policy was shared with community to test the ideas captured in the proposed update. Learn more about what we heard in the first round of consultation. The draft was further refined based on community feedback and presented to the Future Melbourne Committee in December 2023. Councillors approved the draft for a second round of consultation in February and March 2024.

The aim of this consultation was to understand whether the draft refreshed food policy reflects the needs and views of the community.

We also asked the community if the content of the policy was easy to understand, what (if any) terms were unclear, and if there was anything missing.

We want our refreshed food policy, Food City 2024-2034, to provide good food for all now and into the future.

Gathering insights

In March 2024, we shared a draft of the refreshed Food City Policy with the community and collected feedback via a survey on Participate Melbourne from 12 February to 15 March 2024.

The draft refreshed policy included 6 food priorities

  1. Food justice
  2. Healthy food environments
  3. Celebrating diverse food cultures
  4. A sustainable and resilient food system
  5. A thriving local food economy
  6. An edible city.

Who we heard from

Website views

4513 Participate Melbourne website views

Surveys

273 survey responses
Icon for an email submission

Email submission

1 email submission
  • Most responses received from 35-39-year-old age group (16 per cent), followed by those 30-34 years (12 per cent).
  • Participants who identify as female made up 55 per cent of this engagement, with 36 per cent identifying as male 36 per cent.
  • 32 per cent of participants were born overseas.
  • 19 per cent of participants identified as LGBTIQA+.
  • 9 per cent of participants selected that they lived with a disability, and 6 per cent identified as carers.
  • A third of participants (33 per cent) indicated that they live in a private rental. 32 per cent of participants indicated that they were paying off a mortgage on their own home, and 20 per cent that they fully owned their home.

What we heard

Which food priorities are most important to you?

‘A sustainable and resilient food system’ was ‘very important’ or ‘important’ to 94 per cent of participants.

Followed by:

  • A thriving local food economy (93 per cent)
  • Celebrating diverse food cultures (89 per cent)
  • Food justice: Good food for all (86 per cent)
  • Healthy food environments (85 per cent)
  • An edible city (84 per cent)

Would you add anything to the draft policy?

  • Most participants (61 per cent) did not want to add anything to the draft policy. 39 per cent selected that they would make additions.
  • Most participants who would add to the draft policy suggested additions related to Priority 5: A thriving local food economy (33 comments). These participants discussed how the draft policy addresses food producers and vendors and enhanced support for food-businesses was a common request.
  • Food literacy was also discussed (11 comments). For example, we heard that public food education programs and campaigns could be extended.
  • Participants also discussed potential additions related to food waste (10 comments) and community gardens (10 comments). Many of these participants expressed that the draft policy could go further to enhance food waste management and recycling systems and consider more edible public green spaces.

What was hard to understand?

  • The majority of participants (89 per cent) did not find anything hard to understand in the draft food policy, with a small minority (11%) identifying that they did.
  • Key terms that participants felt needed clarifying in the draft policy included ‘food’, ‘healthy’, ‘health food’, ‘community’, ‘food bowl’ and ‘edible’.
  • Feedback on the overall clarify of the draft policy (10 comments) included suggestions for clearer differentiation between priorities and articulation of how the policy could be measured.

Examples of what we heard

  • ‘Community gardens everywhere, grow local, eat fresh and organic, a healthier and more connected community. There are many wonderful parks in Melb, lets use them more.’
  • ‘Public Education - information available in a variety of media, languages, platforms etc about food on different topics, such as seasonality, why big supermarkets cost so much, alternatives for shopping (local markets, co-ops) so to really broaden people's understanding of where one can access affordable fresh ethical foods.’
  • ‘Food waste - packaging to be reduced from food businesses. All restaurants and cafes to separate [SIC] food waste. All high rise towers to also have food waste recycling - high rise dwellers and dwellers living in 6 stories or less should have equal opportunities to have access to food waste recycling disposal.’
  • ‘There should be more support for communities and businesses to grow or source foods in the city of Melbourne. E.g. encouraging more businesses to embrace new technologies like vertical farming and rooftop gardens to save space, reduce emissions, and ensure food security.’
  • ‘Under food justice I would add: - access that is dignified and equitable (let’s move away from food relief and towards food security).’
  • ‘What types of foods count and doesn’t count as ‘health food’? Which ‘community’ is this survey referring to? The second part of the blurb for ‘A thriving local food economy’ is unclear. The term ‘food bowl’ might not be common knowledge.’
  • ‘Outcomes look a very good start - could be more specific and hence measurable and then monitoring progress against them and overtime, continues to drive the wonderful policy and show case Melbourne's leadership in this space.’

Impact

Community feedback informed the final draft Food Policy: Food City 2024 – 2034.

Consultation feedback focused on support for the following areas. Council have since integrated or strengthened these areas of the policy:

  • the need to support food producers
  • the need to extend food education and literacy programs
  • reducing or repurposing food waste
  • increasing opportunities for community gardens.

The following specific items were introduced into the policy as the result of the feedback received:

  • Acknowledging the diversity of nutritional needs throughout the human lifespan (including health conditions).
  • Investigation of opportunities to reduce advertising of unhealthy food and drink options in our municipality.

Review of the draft policy and stakeholder feedback also identified some duplication and cross over between the draft priority areas. To address this, the below priorities were combined to result in the four priorities (instead of five):

  • ‘Healthy food environments’ and ‘A sustainable and resilient food system’ combined under ‘Healthy food environments and a sustainable food system’.
  • ‘Celebrating diverse food cultures’ and ‘A thriving local food economy’ combined under ‘Celebrating a thriving, local and diverse food economy’.

Next steps

The final Food City 2024-2034 Policy was considered and endorsed by Future Melbourne Committee on the 4 June 2024.

This policy will guide how the City of Melbourne supports the growing food economy of Melbourne, together with those facing food insecurity over the next decade.

2023

The conversation

In 2012, the City of Melbourne became the first local government in Australia to develop and adopt a Food Policy: Food City.

City of Melbourne is committed to supporting and promoting a food system that is secure, healthy, fair, sustainable, thriving and socially inclusive. The impacts of COVID-19, extreme weather, global events and the rising cost of living have demonstrated the fragility of our food system and the need for a more coordinated and localised approach to food in our city.

In recognition of these challenges City of Melbourne included a refresh of our Food Policy.

We have updated the policy with the support of two consultants, Sustain: The Australian Food Network and KANTAR Public.

We want Food City 2024-2034 to reflect the needs and aspirations of our diverse community in providing good food for all now and into the future.

Gathering insights

In March 2023, we shared a draft Food City Policy summary with the community as part of phase one of this project and asked for feedback on the themes in the summary.

We also invited community members to share ideas for how City of Melbourne could become the greatest ‘food city’ in the world. These ideas are important to better develop a vision for our food policy.

We engaged consultants KANTAR Public to facilitate an online forum with community members, and in-depth interviews with community members who bring lived experience with food insecurity.

Who we reached

City of Melbourne icon for a survey

44

survey participants

City of Melbourne icon for speech bubbles.

18

ideas on the ideas wall

City of Melbourne icon for people

2

in-depth interviews

City of Melbourne icon of someone using a computer

3-day

online discussion board with 90 minutes of content

Council also engaged the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation and the Bunurong Land Council Aboriginal Corporation on the development of the Food Policy 2024-2034.

What we heard

The themes that emerged in the feedback were:

  • Further emphasis needed to be given in the policy to supporting locally grown food in the municipality.
  • Reducing food waste and developing a circular economy is important in our community.
  • Greater emphasis is needed on building partnerships with other local councils and external agencies to support and advocate for the farmland surrounding Melbourne that feeds the city. The community values diverse and multicultural food being available and that having a wide range of interesting and diverse food defines Melbourne and is a key point of eating out in Melbourne.
  • It is becoming more difficult for all community members to access and afford nutritious food that meets their needs.
  • Many community members wanted convenient access to local food producers and farmers to directly support local businesses and regional economies.

Impact

Feedback received has been incorporated into the draft Food City 2024-34 Policy and was shared with Councillors in November 2023.

We have incorporated community feedback into the policy vision, condensed the number of original themes, which are now priorities; and included community quotes across the policy.

Six priorities have been identified and articulated within the policy.

  • Food justice

    Ensuring the right to food for all. Community who require food can access culturally and dietary appropriate foods to meet their needs.

  • Health food environments

    Focusing on the provision of health food options in Council facilities as well as working with the food industry to raise awareness and investigate the provision of healthier menu options.

  • Celebrating diverse food cultures

    Promoting Melbourne’s world-renowned food reputation, diversity and quality. Continuing to engage and diversify the foods available in Melbourne.

  • A sustainable and resilient food system

    Supporting more localised, diversified food supply chains and circular economies to build resilience against future stressors effecting community food security.

  • A thriving local food economy

    Focusing on Melbourne’s position as a global food city and Australia’s gourmet capital, food providing levers for supporting local food businesses.

  • An edible city

    Recognising the City of Melbourne’s role and community investment into local food production, sharing and urban agriculture in the food bowl.

Next steps

Phase two of the Draft Food Policy 2024-2034 consultation will open in February 2024. Follow this page for updates.

Engagement summary report

City of Melbourne's Food City Policy