Through the renewal of the Queen Victoria Market and surrounding precinct, we are restoring the market’s heritage while delivering modern facilities to make the market work better for traders, customers and visitors, and revitalising this growing part of the city.

City of Melbourne’s investment in the market precinct is creating hundreds of jobs while preserving the market’s heritage, improving sustainability and delivering new community facilities.

It’s not just a project about a market – albeit a very special one. It is a once in a lifetime city-shaping urban renewal project that will deliver for the fastest growing parts of our city.

Queen Victoria Market will always remain a fresh food open air market and will retain its unique atmosphere, heritage and affordability.

• Visitation growth - renewal is expected to deliver annual growth to visitation levels, enabling the market to reach 18.16 million visitors by 2051.
• New infrastructure and modern facilities will improve operations and make it easier for traders to do business, while increasing safety across the precinct.
• New facilities and defined spaces will enhance the experience for shoppers and visitors.
• New public open space will respond to the public recreation needs of the growing CBD North and improve connections to the market precinct.

City of Melbourne has partnered with Lendlease to develop the Southern Precinct. This is the final component in the Queen Victoria Market Precinct Renewal program and part of the formal agreement with the Victorian Government to support the renewal of the market precinct.

Gurrowa Place is a $1.7 billion development to be built by Lendlease and is set to complement the traditional market experience Melburnians and visitors know and love – bringing new residents and workers to the city’s north and significantly increasing customers to the market. Three, skyline shaping buildings wiil sit along Franklin Street overlooking the market – becoming home to new build-to-rent, student accomodation, affordable housing and office space.

To unlock Gurrowa Place, Franklin Street will is set to be relaigned – first with the removal of the roundabout at Queen Street and Franklin Street. Find out more about this project by visiting Transforming Franklin Street.

City of Melbourne is proposing to create a new link between the heart of the CBD and the Queen Victoria Market along Franklin Street - paving the way for the landmark Gurrowa Place development.

Along with a new Market Square and plans for a new multi-purpose civic building, the transformation of Franklin Street will continue City of Melbourne’s investment in the Queen Victoria Market precinct.

Early works on the first stage of this project are anticipated to commence late 2023 with the removal of the Queen Street roundabout – which will realign Franklin Street to unlock Gurrowa Place.

The existing open-air car park will be transformed into Market Square – 1.8 hectares of new open space for city residents, workers and visitors to enjoy, and boosting business for traders. The construction of Market Square will occur in stages to ensure the same number of car spaces currently in the open-air car park will be maintained at all times.

The community will have several opportunities to have their say on Market Square in the coming months once designs are finalised for consultation.