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This page details the community engagement undertaken to date to help shape the renewal of the Queen Victoria Market precinct. For project updates and more detailed information on the market renewal program visit the City of Melbourne website.

Over the next five years there will be further opportunities to help shape the delivery of the renewal program via Participate Melbourne.

You can also sign up to the Queen Victoria Market Precinct Renewal newsletter or contact the market renewal team with any questions or feedback at any time at qvmrenewal@melbourne.vic.gov.au

Updates

The City of Melbourne has released an Implementation Framework to guide the renewal of the Queen Victoria Market.

Over the next five years, up to $250 million will be spent to create a world-class market precinct, with better facilities and new public open spaces at its heart.

The framework was endorsed by Melbourne City Council on Tuesday 26 July 2016, subject to some changes. These changes are outlined in the Council resolution. You can also listen to the audio from the meeting.

The City of Melbourne, in partnership with Queen Victoria Market management, is now reviewing the Implementation Framework and will make the required changes before releasing the revised document to the public as soon as possible.

The framework provides details on proposed key timeframes for all renewal projects and, importantly, sets out how the market will continue to operate throughout the entire renewal program.

The document reflects the key projects outlined in the Master Plan which, following extensive trader and community engagement, was endorsed by Council in July 2015.

July 28, 2016


The City of Melbourne has released an Implementation Framework (PDF, 6.07MB) to guide the renewal of the Queen Victoria Market.

Over the next five years, up to $250 million will be spent to create a world-class market precinct, with better facilities and new public open spaces at its heart.

The framework provides details on proposed key timeframes for all renewal projects and, importantly, sets out how the market will continue to operate throughout the entire renewal program.

The document reflects the key projects outlined in the Master Plan which, following extensive trader and community engagement, was endorsed by Council in July 2015.

The document will be presented to Council for endorsement on Tuesday 26 July 2016.

Further information about the renewal program can be found on the Queen Victoria Market Precinct Renewal page and in the media release issued today.

July 21, 2016


Since the Queen Victoria Market Precinct Renewal Master Plan was adopted in July 2015, we’ve been working hard to progress renewal: preparing a planning scheme amendment for the precinct, conducting a tender process for the Munro site development, and creating an implementation framework to guide renewal.

The renewal of the market is well on track, with the implementation framework set to be released in July 2016.

The framework will outline the delivery of the projects identified in the Queen Victoria Market Precinct Renewal Master Plan, including key timeframes and, importantly, how the market will continue to trade during the renewal works.

Improving the trader, customer and community experience is central to the renewal program.

Visit the Queen Victoria Market Precinct Renewal page for more detail and project updates

May 17, 2016


The Queen Victoria Market Precinct Renewal Master Plan was endorsed by Council on 28 July 2015.

Read the resolutions or listen to the audio below (commences at 00:27:48).

September 18, 2015


Community engagement on the Queen Victoria Market Precinct Renewal Final Draft Master Plan has concluded.

The Final Draft Master Plan will be presented to Future Melbourne Committee for approval on 28 July 2015.

The next step in the market renewal will be the development of an implementation plan, which will scope the projects and outline proposed staging of improvement works identified in the Master Plan.

July 11, 2015


Thank you for taking part in the third phase of community engagement for the Queen Victoria Market Precinct Renewal. We received an overwhelming amount of feedback with 4381 people participating in engagement activities and 1120 surveys completed. We value the feedback of all those who took the time to contribute their thoughts.

A full report summarising community engagement activities and findings is available below. The feedback we received will help inform the development of the Final Draft Master Plan, which will be released in June.

April 25, 2015


On Thursday 26 February, the Lord Mayor announced the third and most important stage of community engagement in the Queen Victoria Market Renewal project with the release of the Queen Victoria Market Precinct Renewal Draft Master Plan.

The release of the draft master plan follows more than a year of consultation and has been informed by what the community – traders, shoppers, residents and visitors – told us during the previous phases of community engagement. It will help us preserve the Queen Victoria Market’s heritage and authentic atmosphere, while allowing the market precinct to evolve and meet the contemporary needs of traders, shoppers and our growing city.

The draft master plan is underpinned by a Strategic Brief that has been prepared by Queen Victoria Market. The Strategic Brief details an assessment of proposed improvements, issues, challenges and operational constraints facing the market, traders and visitors.

Read the draft master plan and strategic brief:

From Monday 2 March 2015 you can share your ideas online or visit us at the market’s engagement hub at 452 Queen Street.

February 26, 2015


More than a year has passed since the renewal of the Queen Victoria Market was announced back in October 2013.

In that time we have talked with traders, residents, visitors and community groups to better understand what’s important to them and what can be improved at the market. Now the third and most important phase of community engagement will begin in March.

We want to hear your thoughts on a range of draft renewal concepts that will help us preserve the market’s heritage and atmosphere, while allowing the precinct to evolve.

Your feedback will ultimately help shape a master plan which is expected to presented to Council for endorsement in June.

Further information on how you can join the conversation will be released this month. Sign-up to Participate Melbourne for updates on the next phase of engagement.

February 2, 2015


The next phase of community engagement for the Queen Victoria Market precinct renewal will now take place in early 2015.

This has been prompted by the City of Melbourne’s recent purchase of the Munro site, adjacent to the market. The $76 million sale opens up a range of opportunities for the $250 million renewal of the market.

It extends our capacity to deliver on our promise – to ensure that the Queen Victoria Market remains part of our city forever and opens the possibility for a different configuration of car parking, open space and Therry Street retail.

Due to the significance of this purchase for the renewal project, the next phase of community engagement will start early in the new year.

Between now and then, the City of Melbourne will work with the Queen Victoria Market as well as external design and heritage experts on a number of renewal concepts.

Details on the next phase of engagement will be well publicised to ensure as many people as possible can join the conversation. This phase of engagement will shape the draft masterplan which will be released in May 2015.

November 12, 2014


The City of Melbourne has announced it was the successful bidder in an Expression of Interest process for the purchase of properties at Therry, Queen and Franklin Streets, Melbourne – a site often referred to as the Munro site. We believe these properties to be of unprecedented strategic importance to the people of Melbourne and opens up new possibilities for the QVM renewal process.

Read the Land transfer agreement media statement or listen to the press conference.

October 15, 2014


The renewal of Queen Victoria Market has reached an important milestone with the signing of a land transfer between the Victorian Government and the City of Melbourne. The agreement formalises the process and timelines for the development and implementation of a renewal plan for QVM. It enables the City of Melbourne to proceed with developing more renewal options.

People will have the opportunity to gain an understanding of the benefits and constraints of various renewal options, including the car park, storage, open space, road configuration and the southern market site including the Franklin Street stores.

This feedback will help inform the development of the draft master plan, which will be released in May 2015 for further community comment before being presented to Council in June.

Between now and December, the City of Melbourne will work with Queen Victoria Market and external design and heritage experts to develop these options. We’ll announce more information about the next stage of consultation in November.

July 12, 2014


From 22 April to 16 May 2014 the community shared their views on draft concepts for the market’s renewal. These ideas will be incorporated into the draft master plan.

The draft concepts were informed by what the community - traders, shoppers, residents and visitors - told us during the first phase of engagement last November.

Thanks to everyone who shared their ideas and thoughts on the emerging plan that will shape the future of the market and surrounding precinct.

Here are a few more images from the Engagement hub:

June 2, 2014


A report was prepared for Council in 2013, which aims to identify sources of information about the Old Melbourne Cemetery. This information will be useful in future planning for this site. Read the Old Melbourne Cemetry: Information collation (PDF, 10MB) report.

May 9, 2014


With only one week until phase two community engagement finishes, now is a critical time to join the conversation on proposals for the market’s renewal.

We have received many comments via Participate Melbourne and onsite at the market’s engagement hub – all of which will help to inform the draft master plan.

We are keen to hear your ideas on the market’s heritage, open space, car parking, access, retail, hospitality, services and attractions.

Our aim is to preserve the market’s heritage and authentic atmosphere, while allowing the market precinct to evolve to meet the contemporary needs of traders, shoppers and the growing city.

A draft master plan will be released by the end of 2014, with planning for implementation proposed for mid-2015.

May 9, 2014


On the weekend of 10-11 May, market visitors chatted with the Queen Victoria Market engagement team at the hub. Children, families, traders and market shoppers shared their views on renewal proposals around topics of heritage, open space, car parking, access, retail, hospitality, services and attractions.

Located at the F shed, facing Queen Street, the QVM Forever hub was full of activities including posting ideas on an interactive board, which encouraged market visitors to join the conversation.

You can share your ideas onlineor visit us at the market’s engagement hub. We’re there today, Thursday and Friday!

May 9, 2014


Join the conversation – only two days to go!

The Queen Victoria Market has served the people of Melbourne continuously since the 1870s – giving it an irreplaceable connection with our past.

From its beginnings as Melbourne’s chief wholesale market through to its successful reinvention as a retail market in the 1970s, the Queen Victoria Market has played an important role in our changing city.

A large site, it sits at the boundary of the Hoddle grid, both part of the city and oriented north and west. The Queen Victoria Market is much more than a market place. The site has been, and continues to be of significance to many different people for many reasons.

It’s an important Aboriginal cultural place, the site of Melbourne’s first cemetery, housed the Temperance Union and been the city’s main wholesale food market. It also has layers of Victorian and Edwardian mercantile architecture.

In this next evolution we are committed to preserving this diverse heritage.

As a mark of that commitment, the City of Melbourne will present the case for World Heritage listing of the Queen Victoria Market site when improvements are complete. This international acknowledgement would provide appropriate recognition and protection of this Melbourne icon.

In this second phase of community engagement, we would like to hear your views on our proposals, such as the heritage of the market and what parts of the unique experience should be retained. The ideas we hear during this phase will be incorporated into the draft master plan.

May 5, 2014


Over the past month, the community engagement team have been out talking to people about what they love about the market, what makes it unique and what could be improved. The video below highlights one of the pop-up events at the QVM Forever shipping container in String Bean Alley.

November 27, 2013


On the weekend of November 9 and 10 market visitors braved the rain and chatted with the community engagement team at the Queen Victoria Market pop-up. Children, families and market shoppers shared their connections to the market and told the community engagement team what they love about the market, what makes it unique and what could be improved.

Located on String Bean Alley, the QVM Forever container was full of fun activities including drawing, face painting and chalk board art which helped market visitors, both young and old, join the conversation about the market.

November 19, 2013