Priority 4.1: A safe and flexible city
Melbourne will be stimulating and safe at all hours of the day. It will be versatile for people and business to promote a better work-life balance for individuals and families, residents and visitors. This will be achieved through more efficient facility sharing, better transportation services, promoting inclusiveness, assisting businesses and celebrating this culture. There will be incentives to enable people and businesses to move away from a traditional 9-to-5 lifestyle and to promote flexibility and efficiency in all facets of life.
Priority 4.2: Attract and support new and existing business
Melbourne will be a place for the creation and growth of new business. Incentives and support will be provided to foster emerging business. The city will attract international investment and its enterprises will be competitive in global markets. As a prosperous city, Melbourne will support its businesses by ensuring they receive good information, connections and services. Risk-taking and inventive businesses will find the necessary infrastructure, people and environment to flourish.
Priority 4.3: An events city
Melbourne will host innovative local, national and global events. Sporting, cultural, knowledge and business events will attract investment, stimulate the economy and contribute to Melbourne's international reputation and brand.
Priority 4.4: A great place to visit
Melbourne will be a great place to visit. It will welcome all international and domestic leisure, business and student visitors. It will be dynamic, engaging and accessible. As a great place to visit, it will offer diverse experiences that are easy to find, enjoyable, encourage participation and help people connect.
Priority 4.5: A philanthropic society
Melbourne will champion philanthropy and the contribution of individuals and business to a strong, robust and equitable community. Citizens will embrace philanthropy through education about its value and celebration of its success.